Experience Design

Walkie Talkie

User-friendly experience

Bringing Walkie Talkie's playful personality to life in a real experience website.

Big
challenge.

A clear challenge, but not immediately an easy job. Experience websites typically require an extensive loading time and offer low user-friendliness. However, Walkie Talkie wanted to maximize user experience. Website visitors need to receive and understand the message in a matter of seconds. (That's the way it goes with walkie-talkies, after all.) The experience should therefore not be at the expense of user-friendliness.

Walkietalkie image6
Walkietalkie image5

10-4.

We joined forces with visual content studio Farmboy. They created several background videos to bring Walkie-Talkie's corporate identity to life. Afterwards, we developed a platform to make these videos stand out.

The videos are loaded asynchronously. This principle is both fast and relatively simple. Asynchronous loading happens in 3 simple steps:
  • Copy is loaded first.
  • Afterwards a static background is displayed.
  • And lastly, the background videos are shown.

This allows visitors to read Walkie Talkie's stories straight away. The visual experience will appear on their screen afterwards.

Walkietalkie image2

Little big
details.

The videos create a general atmosphere, but on top of that we also added the necessary details. They make a huge difference!

Walkietalkie image4
Walkietalkie image3

Google <3 Walkie-Talkie.

A rapid loading time is not just beneficial for the users, as performance is also an important ranking factor in Google.

We immediately extended the user-friendliness of the website to its backend. We optimized the CMS to adapt content quickly and efficiently. This allows Walkie-Talkie to continue to evolve on the internet!