Human centered design vs. UX design
Human-centered design and UX design are often mentioned in one breath. The underlying reasons are obvious. Firstly, they are both design methodologies and, secondly, these two disciplines are focused on solving people's problems.
Still, there are numerous differences between these two formats. We list the most important ones for you.
What is human-centered design?
In order to understand the differences between human-centered and UX-design, it is important to understand both methodologies. Let's summarize the first method for you:
Human-centered design is a methodology for creating targeted (digital) solutions. These solutions combine user needs, business requirements and the technological aspect in a well-considered way. Human-centered design can be used for products, services and even campaigns.
The increasing popularity of this format has risen sharply over the past few years. This is mainly due to the waves of digitization and changing user demands. A successful human-centered product therefore responds perfectly to 3 elements:
- The users' needs and expectations
- The possibilities and any limitations of the medium or hardware
- The business requirements
What is UX-design?
User Experience design - in short UX-design - describes the entire process in which the user-friendliness of a website, app or application increases. It is a mix between usability, accessibility and a smooth digital user flow.
User Experience design - in short UX-design - describes the entire process in which the user-friendliness of a website, app or application increases. It is a mix between usability, accessibility and a smooth digital user flow.
The popularity of this design methodology has risen sharply since the rise of the (mobile) internet. Users expect more and more information and would like to receive more guidance on the internet. UX-design therefore brings various advantages for many companies and users:
- A user-friendly website meets the expectations of online users, which often results in a higher conversion rate.
- UX designers will guide your visitors through your website, app or application.
UX versus human-centered
While the two concepts are closely related, there are some differences between the human centered design philosophy and UX design.
- UX design is mainly about powerful interfaces or websites. It' s the connection between design and the required experience.
- Human-centered design is all about the total solution. We align business, design and technology with each other.
Human-centered design is therefore in fact a supporting framework for various design disciplines, including UX design.
UX or Human-centered design?
"Should we choose UX- or human-centered design?"
Unfortunately, there is no clear answer to the above-mentioned question. "Both" may be the most accurate response, but it does not always apply. This choice depends on your target audience, business needs, expectations, ...
Curious about how to make that choice? Get in touch!
