GLOWI

From Rebranding to Growth: A Case Study in Digital Success

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Glowi is Belgium's largest services company with over 11.000 employees. They specialise in comprehensive solutions for facilities management, home cleaning, and job placement.

Embarking on a rebranding journey, the company recognized the need to bolster its online presence and provide seamless access to its three major business units. The Lunar team was tasked with redesigning and developing the new website. Our collaboration aimed to create a platform that would not only showcase Glowi's expertise but also streamline user experience and integrate efficiently with Carerix software solutions for optimized job placements.

What we did

  • Discovery workshops
  • Prototyping and wireframing
  • Website strategy
  • Interface Design
  • Craft CMS configuration
  • Responsive web development
  • Carerix ATS platform integration
  • Native VDAB integration
  • Performance and Load Testing
  • Launch and Post-launch Support

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Taking on the challenge to develop a future-proof website that would cater to the Belgian market, we began our process with extensive market research and ideation. Through close collaboration with Glowi, we defined a robust product strategy that would align with the company’s business objectives and resonate with its target audiences. We emphasized creating a seamless and engaging user experience, structuring the website to ensure intuitive navigation and straightforward access to Glowi's business units.

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Extending Craft CMS with integrations

To enhance and streamline Glowi's job placement process, we expanded the Craft CMS by integrating it with both the Carerix platform and VDAB. This custom development allows Glowi to seamlessly manage job postings, track applicants, and facilitate communications, all contributing to a more efficient and streamlined recruitment workflow. Through these integrations, we've ensured a robust and cohesive system that supports Glowi's operational needs.

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Brand Value

The launch of the contemporary and visually appealing website has significantly elevated Glowi's brand visibility in the Belgian market. By combining cohesive branding, informative content, and a user-friendly interface, we were able to position Glowi as a trusted service provider. The positive response from Glowi and its stakeholders is a testament to the website’s success in effectively communicating Glowi's unique expertise and offerings—and ultimately driving growth across its business units.

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“This gives us a lot of confidence for the future and we look forward to taking the next step in our journey.“

Alex Stergialis
Marketing Manager Glowi
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Our partnership with Glowi has come to extend beyond the successful launch of its website. As we continue to evolve together, we remain committed to our support of Glowi's growth and digital transformation. We are excited to explore new opportunities and technologies to further enhance the company’s online presence and deliver exceptional experiences to its target audience. As we move forward, we embrace the future with confidence in our ability to adapt and innovate, helping Glowi maintain its leadership position in the field.

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