LET'S CONNECT | 2022 - PRESENT
Simplifying Online Visibility for Businesses
Project Outcomes
About Let's Connect
In an era where digital presence is indispensable, Let's Connect wants to support small businesses lacking the budget for comprehensive websites.
With an innovative approach combining Craft CMS with advanced geocoding and search technologies, Let's Connect provides a scalable solution that automates the creation of business pages for every company listed in Belgium's KBO database. This initiative is designed to enhance online visibility and user engagement, democratizing access to digital marketing tools for businesses of all sizes.
What we did
- Periodic data importation from the KBO database
- Development of customizable business pages
- Integration of a content calendar with social media templates and hashtags
- Implementation of a payment solution using Mollie
- Development of an advanced business search engine with distance calculation
- Utilization of Craft CMS, Geocoding API, and ElasticSearch
Core Deliverables
Our primary objective was to develop a platform where businesses could effortlessly manage their online presence. By integrating the KBO database with Craft CMS, we provided automatic page creation for approximately 2 million businesses. This integration allows companies to claim and customize their pages within minutes, enhancing their visibility without heavy investments.
Technical Enhancements
The platform's robust features are extended with high-performance solutions for data management and search functionalities. By migrating media assets to AWS S3 and utilizing Elasticsearch, we ensured high responsiveness and scalability. This infrastructure upgrade facilitated a dramatic improvement in search capabilities and page loading times.
Project Outcomes
Enhancing Business Visibility and Engagement
Let's Connect successfully provides a platform for small businesses in Belgium. The platform not only provides businesses with a user-friendly interface to manage their pages but also offers tools to enhance their social media presence. All without the need of technical knowledge or big budgets to spend.
Optimized Search and Data Handling
The integration of Elasticsearch and geocoding technologies has reduced search times dramatically, from over 10 seconds to under 3 seconds, even with complex queries involving distance calculations. This efficiency has significantly improved the user experience, encouraging more businesses to engage with the platform.
Empowering Businesses with Scalable Solutions
The advanced technical framework and the strategic use of cloud services have equipped Let's Connect to handle vast amounts of data without compromising on performance. Businesses can now manage their profiles and interact with potential customers more effectively, leading to increased engagement and visibility.
Mapping New Opportunities
By simplifying the process of creating and managing online business pages, Let's Connect is paving the way for small businesses to explore new opportunities in the digital realm. This platform is not just about maintaining an online presence; it's about creating a dynamic space where businesses can grow and thrive in the digital marketplace.
Our Collaboration with Let's Connect
Our partnership with Let's Connect underscores our commitment to delivering innovative digital solutions that meet the evolving needs of businesses. Despite the challenge of the big data source of KBO, we succeeded together in making it work. The success of this platform reaffirms our belief in leveraging technology to solve real-world problems, ensuring that our solutions remain relevant and impactful in an ever-changing digital landscape.